the story of fabric

WHO WE ARE

CHALLENGE.

INNOVATE.

progress.

At Fabric we make award winning cycling products.

We obsessively search for new technology and innovation to produce simple, well designed products that fit the body perfectly and enhance user experience.

We challenge existing solutions and strive to improve the cycling experience for everyone. Whether that is in contact points where body and bike meet or the accessories we use to keep moving safely throughout the year.

Riders first

We make great bike equipment, that makes great bike rides.

And everything we do every day is to improve yours - to make it faster, smoother, lighter, less hassle, and more downright thrilling.

Because it’s the thrill of the ride that pushes us on every day, to invent, enquire, question, discover and create. We seek new design solutions, using progressive technology, wherever we find it, from jet planes to sports shoes.

It’s this same pioneering spirit that got us into bikes in the first place. That youthful enthusiasm to go beyond the garden fence, to loop round the park, do wheelies, jump ramps and pull skids. Pushing at the boundaries with racing hearts and lungs full of air.

So we don’t settle for ordinary. We inject fierce creativity and relentless passion into every piece of trailblazing bike equipment we design. And we still love a good spin round the block.

Because fabric is what a great ride is made of.

VALUES

PASSION.

What drives us is a pure passion for adventurous rides - from daily commute to downhill descent - and we put that passion into the innovation, creativity and technological expertise of all our products.

PROGRESS.

We are continually pushing the boundaries of what’s possible, challenging convention and questioning received wisdom, so our products are always at the cutting edge of technology and design.

EXCELLENCE.

We pour every ounce of passion, skill and creativity into every single product we produce, because we believe in making products that are truly excellent.

OPENNESS.

We believe in fostering a culture of openness - to ideas, experiences and people - because riding is for everyone.