Everyone needs to carry some sort of hydration while cycling. The big problem we saw was that people were using very heavy, not to mention ugly, cages. Our award-winning Cageless water bottle completely does away with the need for a cage by mounting directly to your frame, saving weight, money and retains the clean lines of your bicycle. It was important that we looked at how we could completely re-design the way in which the interface between how the bottle and bicycle worked. We wanted to create something that was lighter, smarter, neater and a different option, it’s a completely different solution to what is out there at the moment.