Firefly was born because we love our craft. Our work draws on decades of experience designing, crafting, riding, and racing custom bicycles. Before Firefly, we helped shape some of the most revered small frame builders in the world, and, in the process, we helped to shape national and international cycling and bike culture. When we started Firefly, we had a clear vision of our ideal custom bicycle company, and we have maintained that vision ever since. Our focus is not only on building the best bikes in the world here in Boston – a city steeped in cycling tradition – but also on fostering a deeper connection between the rider and their bike by welcoming them into the process of designing and building it. Only custom can offer that connection.